website design // logo refresh
Carbon is an element closely related to science and space exploration, and carbon compounds are among the highest quality in the world.
So for this brand identity we decided to use strength, transparency, conductivity, value of altered carbon as the main element of visual language.
So for this brand identity we decided to use strength, transparency, conductivity, value of altered carbon as the main element of visual language.
Logo refresh
The client already had a logo. As we saw the room for improvement, we tweaked both the icon and a type part. The icon was first symmetrical and consisted of line above the rectangular with a “+” shaped cut-out. Instead of “+” we suggested a more sophisticated symbol, which became an additional brand element and transcended the logo function to being a central brand element of the website.
Feel free to check it live!
